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	<title>No Doubt Scrapbook &#187; Deborah Viereck</title>
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	<description>All things related to No Doubt, Gwen Stefani, Tony Kanal, Adrian Young and Tom Dumont in print including Scans, Articles and Downloads</description>
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		<title>WWD USA</title>
		<link>http://www.nxdscrapbook.com/article/wwd-usa</link>
		<comments>http://www.nxdscrapbook.com/article/wwd-usa#comments</comments>
		<pubDate>Thu, 05 Sep 1996 19:56:31 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[Deborah Viereck]]></category>
		<category><![CDATA[Gwen Stefani]]></category>
		<category><![CDATA[Jean Harlow]]></category>
		<category><![CDATA[Tragic Kingdom]]></category>
		<category><![CDATA[Tragic Kingdom tour]]></category>

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		<description><![CDATA[Gwen Stefani: a sure thing
NEW YORK &#8211; As Gwen Stefani, lead singer for the band No Doubt, gets ready to go on stage, she looks like a pumped-up, punked-out Jean Harlow.
&#8220;I&#8217;ve always been obsessed by the days of the Hollywood starlet.&#8221; said the platinum blonde, whose coiffed, peroxide locks mix with glittery stage wear, including [...]]]></description>
			<content:encoded><![CDATA[<h3><a  href="http://www.nxdscrapbook.com/wp-content/uploads/1996/09/wwd-headers.gif" class="thickbox no_icon" rel="gallery-690" title="wwd-headers"><img class="alignright size-full wp-image-692" title="wwd-headers" src="http://www.nxdscrapbook.com/wp-content/uploads/1996/09/wwd-headers.gif" alt="wwd-headers" width="120" height="60" /></a>Gwen Stefani: a sure thing</h3>
<h4>NEW YORK &#8211; As Gwen Stefani, lead singer for the band No Doubt, gets ready to go on stage, she looks like a pumped-up, punked-out Jean Harlow.</h4>
<p class="first-child "><span title="&#8220;I" class="cap"><span>&#8220;I</span></span>&#8217;ve always been obsessed by the days of the Hollywood starlet.&#8221; said the platinum blonde, whose coiffed, peroxide locks mix with glittery stage wear, including primary-colored cropped tanks over rhinestone-studded bras, parachute pants, Doc Martens and a gem glued to the center of her forehead (a look she says she adapted from an ex-boyfriend&#8217;s East Indian mother).</p>
<p>Stefani credits a range of fashion influences &#8211; from East India to East L.A., from Doc Martens to workout wear &#8211; for her glam-punk look.</p>
<p>Post-concert, it&#8217;s a similar style &#8211; minus the shine &#8211; with an emphasis on comfort. The rigorous tour has her relaxing offstage in Adidas workout pants and sneakers, for the most part.</p>
<p>The schedule has also affected Stefani&#8217;s old shopping habits.</p>
<p>&#8220;Before, I was always going to thrift stores,&#8221; she said, in a girlish, scratchy voice a day after a raucous concert at Roseland here. &#8220;These days I hardly have time to go get toothpaste.&#8221;</p>
<p>The Anaheim, Calif.-based band has been on a whirlwind tour for a year in the wake of its double platinum album, &#8220;Tragic Kingdom.&#8221; Critics and fans have rallied behind the group&#8217;s blend of funk and pop.</p>
<p>At her shows, the high-energy 26-year-old bounces around the stage and shows off rippled abs to the moshing fans, diving and body-surfing across the crowds.</p>
<p>&#8220;Are there any girls here?&#8221; she screams to the audience  before belting out the hit single &#8220;Just a Girl.&#8221;</p>
<p>The crowd erupts in a volcanic roar, as fans approve the  nose-thumbing lyrics about a woman&#8217;s perceived place in the world.</p>
<p>Part of Stefani&#8217;s charm emanates from a childlike aura &#8211; complete with an attentive gaze and high-pitched voice &#8211; despite her tough-girl stage persona.</p>
<p>After shows, Stefani strolls around backstage, shaking hands with music critics and signing autographs for young fans. It&#8217;s likely she hasn&#8217;t forgotten that the band&#8217;s nine-year ascent was built on many late shows in nightclubs and gigs in parts unknown.</p>
<p>A spokeswoman from No Doubt&#8217;s record label, Trauma, said the band is truly a Cinderella story. Two prior albums and a West Coast following were just fractional indicators of success. With Tragic Kingdom, the band broadened its style to include more of a pop sound than before &#8211; and hit pay dirt.</p>
<p>Success hasn&#8217;t spoiled Stefani.</p>
<p>&#8220;Gwen&#8217;s anti-drug &#8211; she&#8217;s become like a spokesperson, unofficially, for young girls in this country,&#8221; said the Trauma spokeswoman. &#8220;She&#8217;s not into that whole drugs, sex, rock &#8216;n&#8217; roll thing. She&#8217;s one of the most wholesome people I know.&#8221;</p>
<p>Stefani still relates to the girls-next-door and they relate to her.</p>
<p>&#8220;I was the type who thought I could never influence anyone, this loser from Anaheim,&#8221; Stefani explained. &#8220;But I have such normal experiences &#8211; the mainstream Orange County chic-girls can relate.&#8221;</p>
<p>Girls relate not only to her lyrics, they also emulate her sense of fashion. The mostly teenage audiences at the shows mirror the hip-hoppish pants-and-tank combo, with many Adidas logos in the mix. And Stefani just filmed a &#8220;House of Style&#8221; episode for MTV, in which she details her tough-but-sexy chic.</p>
<p>&#8220;In high school, I couldn&#8217;t stand to have the same thing as everyone else,&#8221; she explained. &#8220;I always made my own clothes &#8211; and had many disasters.&#8221;</p>
<p>She still designs for herself, but the fashion disasters are over. Stefani has teamed with Deborah Viereck, a Los Angeles designer who also does custom work for rock stars Marilyn Manson and Seven Mary Three through her company, called &#8216;T ain&#8217;t.</p>
<p>&#8220;She goes through phases,&#8221; Viereck said. &#8220;At first it was like a Chicano gang-member look, but with touches like reflective strips.</p>
<p>&#8220;Then she started getting really sparkly. We do things that  catch the light a lot, like sequin pants.&#8221;</p>
<p>Pants are key, due to the aerobic nature of a No Doubt show.</p>
<p>&#8220;She wears a lot of punk rocker bondage pants, in red, green,  blue and yellow,&#8221; Viereck said.</p>
<p>In the heyday of the Sex Pistols, fans could be seen in multi-zippered numbers, usually in tartan plaid. Viereck gets in all those special straps, zippers and chains, but in Stefani style.</p>
<p>&#8220;We&#8217;ll do a bright yellow pant with black zippers and straps or red with yellow,&#8221; Viereck said. &#8220;Contrast is one of the most important elements of her clothing. It&#8217;s almost like a cartoon-animated style.&#8221;</p>
<p>When Stefani&#8217;s not touring, Viereck said, the looks are more  tempered, with a retro feminine flare.</p>
<p>&#8220;She wears all that nice feminine clothing offstage, like cute  Forties-style dresses and shoes,&#8221; said the stylist.</p>
<p>Stefani seems pleased with the custom collaboration. Who knows? A  spinoff could be in her future.</p>
<p>&#8220;I would love to start a line with Deborah,&#8221; she said.  &#8220;I love fashion.&#8221;</p>
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